It depends on what you are talking about. If you are talking about restoring a NW7 to a NW1, then yes, it could easily cost $100,000 initially. One treatment may be $10,000, but if you are a NW7, it could take 10 treatments. We really don’t know how it is going to work yet though.
But one thing is certain. If it does work, and works well, it will not be cheap. It makes much more sense to charge $100K than $10k, because demand will outstrip supply. What good does it do to charge $10K, when the line is 5000 miles long? Bump it up to $100K, the line gets shorter, but they still have more patients than they can treat. If you can treat 100 patients a week at $100K or 100 patients a week at $10K, which would you choose if you were the business. Only when the supply increases will the cost come down. The supply will be very limited in the beginning.
Supply and demand is unalterable, no matter how badly you want it. Now if it doesn’t work that well, then the demand will be low, and you certainly will be able to afford it out of the box then. I am talking about a working procedure, and one that works really well.
This is why price is the least important thing right now. If it doesn’t work well, who cares how much it costs. I’m not getting it anyway. If it does work well, and REALLY well, then as stated, the demand will far outstrip supply, pushing prices as high as the market will bear. Only over time as supply increases, will costs come down.