Japan Emirates Trading Est. (JET), a leading company specialized in medicated cosmetics, health care and beauty products, announced today that it will launch a new hair growth accelerator “Trigger” at Beautyworld Middle East, the largest gathering of beauty professionals in the Middle East.
“Hair loss is considered of the most common problems faced by people these days especially in extreme weather conditions such as the gulf region,” said Dr. Azmet Merchant, managing director of Japan Emirates Trading Est. “This year we are going to launch a new hair growth accelerator that embraces the secret of the Japanese healthy hair. You do not need to worry about your hair’s thickness anymore.”
Recent statistics show that 40 to 50 percent of men and women worldwide will suffer from hair loss by the time they reach 60. There are many hair products on the market claim to prevent hair loss and eliminate dandruff. Few, however have been successful.
“Trigger”, according to Dr. Azmet, differs from other hair products in many ways. “What is special about Trigger is that it directly targets the root of the hair by penetrating into the pore and activating the hair papilla. It can also restrain the activity of hormone that retards the growth of the hair at the roots and prevent falling hair, thin hair and loss of hair.”
Trigger, which was launched in Japan in 2007, will be displayed for the first time outside Japan during the Beautyworld Middle East 2008. Trigger is a premium hair product of the Kaminomoto range –means essence of hair –an international brand that has being used by people of all ages around the world for the last hundred years.
“Hair growth is controlled by hair papilla, so in order to have a healthy hair you must focus on the papilla which has a rich blood and nerve supply” Dr. Azmet explained. “The system found in Trigger accelerates the function of (VEGF) –vascular endothelial growth factor- that your papilla needs to stay healthy. Trigger is designed to assist the body and scalp to work together to produce healthy shinning hair.”
JET is the sole distributor of Kaminomoto hair care products and other international products for hair care and skin care products in UAE and GCC countries including Qatar, Bahrain, Oman and also Afghanistan. They are also the exclusive distributor of Raptakos Brett & Co. Ltd. products, one of the well-known pharmaceutical companies in India.
“I do agree there are many shampoos and hair products on the market that are advertised as hair loss shampoo. This makes it difficult to choose the right one. However, as the old saying goes “the proof of the pudding is in the eating”, you really have to try these products yourself to see if they do work. Visitors of Beautyworld Middle East Event can come to our stand and test the product themselves. They will surely feel the difference.”
Visitors of the JET stand (Stall No.3209, Hall 4) at Dubai International Convention and Exhibition Centre will have an opportunity to test Trigger and other products in addition to offering a free hair check by a hair specialist from Japan