The product contains some chemical called Rhodanide, its basically found in eggs and hair.
They went on a PR Blitz apparently and gave their products to a bunch of bloggers. But most came back very positive backing up some of their their claims.
The results
IMMEDIATELY
Up to 90% of users notice a visible increase in hair volume, thickness and shine.
AFTER 4 WEEKS
Up to 75% of users report their rate of hair loss reduced or stopped altogether.
AFTER 6 MONTHS
80% of users regrow their hair, and many report significant reductions in scalp irritation, seborrhea and dandruff.**
I just found one negative comment in the reply to one of the reviews saying it actually increased itching for some lady who used it.
What I found interesting.
Says it reduces hair fall. They all said it increased hair growth rate and also added strength.
Has been in Australia for a while though - how come nobody heard of it before?
The links - all different reviewers, they seem pretty impressed with the product (read the comments as well):
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