Vitamin Retailer is recognized as the dietary supplement industry’s leading business magazine.
Vitamin Retailer magazine is BPA-audited and has one of the highest circulations among all of the business publications serving the health and natural products industry. At present, VR has a total circulation of over 15,000 recipients, including over 11,000 health food stores and more than 1,400 pharmacies (Source: BPA Circulation Statement, June, 2003.
Here are Vitamin Retailer’s 2007 supplement awards:
http://www.vitaminretailer.com/VR/2007/06/2007VityAwards.htm
Seems like a good place to start when considering which supplement to use.