Looks matter, A LOT, in practically every area of life, whether they are relevant to the actual job requirements or not.
What a shocker.
This is not any big secret. It’s not politically correct to acknowledge the importance of the looks factor, but it’s true and it always has been. (And now more than ever, because of the extreme growth in power/influence by the visual media these days.)
Does anyone really think that Bush would still have won in '04 if Kerry didn’t look so tired & homely? The election was won by a razor-thin margin, and the losing candidate’s face was a couple good notches uglier/older/tired-er than the winner. That’s more than enough to make the difference.
It’s not just about the hair alone, but looks in general sure do matter a hell of a lot.