Lighting:
in the first photo, the light source is very aggressive, harsh, probably an halogen spot focus. This enhances irregularities. You can see that the shadows are more agressive. I agree with Fatal, that the light source is in front of the subject, impacting perpendicularly. The perpendicular angle would normally soften details, but in this case, the harsh light is enough to enhance details. Also, the oily skin reflects this harsh light like a mirror and all the details get revealed.
In the second photo, the light source is located upwards, as Fatal says. Maybe in the ceiling. also the light is pretty diffuse, probably a fluorescent lamp or another source passed through a difussor. This soft light produces soft shadows, and details get muffled.
In the first photo the skin looks oily and reflects light like a mirror. In the second photo there is no mirror-effect. Maybe because the skin is not oily, or maybe because the light is diffuse.
In any case, this is a total manipulation.
And remember that this is a photo that ICX handed to the media (dailymail.co.uk), so it represents a “good case scenario”.
Fatal, do you remember the Vavelta .pdf document where a “artistic impression” photo of an old woman was posted?? Now that we see the real results, we see that there is no correlation between that “artistic impression” photo and the real results. So, once again, we reach the conclusion that ICX has manipulated us big time. I wouldn’t trust any promise from this company anymore, and I would never buy stocks from them even if I had money to burn.
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» » What do you think?
» » Even the hair looks duller in the “after” photo.
» » I would say this is a total manipulation.
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» A good makeup could do the trick, plus the lighting conditions are not the
» same berfore and after.
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» In the “before” photo the light appears to be directed in such a way that
» it hits the face of the girl in a frontal way: the ray is perpendicular to
» the line of the head (a vertical line). That will obviously cast shadows on
» the irregularities of the skin surface. Plus, the background is not white,
» which puts more contrast to the irregularities of the skin.
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» Second photo: the light appears to be directed from top to bottom, hitting
» the face in such a way that irregularities of the skin are poorly if not
» visible. The background is white and the same tone of the skin, which ads
» confusion.
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» It does indeed seems like a total manipulation.