I too have wondered why it's not bigger news. But I think they're kind of intentionally engineering the rollout as such. They have stated that they are currently doing a 'controlled, limited release to select medical institutions' and plan to rev up a full scale commercial release in 2018. Maybe that's when they plan to get in touch with the media and things will really blow up...?
I think first and foremost it is a treatment for wounds. That's what it was created for. And it was just cleared for usage in the past week, which may be why they're not advertising it in other ways just yet. Though, if you follow their facebook page, they have given this response on a couple occasions - 'Thank you for your interest in SkinTE, currently in development for application in the wound and burn market to regenerate full-thickness, fully-functional skin. We are planning for clinical application in Q3 2017 and market entry by 1H 2018. If successful, we plan to explore entry into other markets such as acute and chronic wounds, cosmetic/scar revisions, and hair regeneration.'
The hair regeneration part obviously being the notable portion. Interesting question you propose though - new hair, or new skin with the same hair you had before? I am inclined to say that for a full thickness, 3rd degree burn, it's not just the skin that is damaged while the hair follicles stay in tact. If the skin has a full thickness burn, those hair follicles and other appendages are going to be greatly damaged or totally destroyed as well. So if SkinTE enables their existence post 3rd degree burn, I'd have to think they'd be newly regenerated ones....? Just my guess though, who knows!